SMEs ‘need web presence’
Small and medium-sized enterprises need to have a web presence - "because that’s how people look for their services these days", one expert has claimed.
Adam Wayland, editor of Smallbusiness.co.uk, made the comments in response to a new report from UK Online, which showed that around two-thirds of small businesses are still running their operations without an internet connection, email or website.
Having a website and using search engine optimisation techniques can help grow your business significantly, he says - and implementation costs needn’t necessarily be high.
"I don’t think every small business needs a website that is totally interactive and using Flash and using very high-tech programs," he commented, before adding that "it’s important for small businesses to have a web presence because that’s how people look for their services these days".
"It’s about getting the message out there and making it as easy as possible for people with very little technical knowledge to get something up and running."
