Google reaches ‘new high’ in search gains
Google is firmly ensconced as the leader of the internet search market - and the search engine giant is continuing to consolidate its position at the top, according to new figures.
Statistics from research agencies ComScore and Nielsen both show that Google is continuing to exert its dominance over its rivals.
ComScore said that Google had 56.6 per cent of the total online search market during August, an increase of 1.3 per cent month-on-month. Nielsen stated that Google had 53.6 per cent of all searches during the month, up 40 per cent year-on-year.
But the company’s two closest competitors, Yahoo and Microsoft, each lost a small share during the month. Recent analyst reports have helped boost Google’s share price, with the company’s value reaching a new all-time high last Friday.
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