Internet use ‘peaks’ over summer months
Despite the fact that internet use usually declines over the summer, the number of people surfing the web actually peaked during July of this year, a new report reveals.
Research from comScore revealed that around 31.8 million unique British users went online during the month, gaining exposure to paid search and other forms of online ad. This was a marginal increase on June’s figure of 31.7 million.
Close to 90 per cent of those who used the web went via Google, with 28.2 million visitors. Microsoft had 26.9 million unique users, while eBay had 22.1 million. Social media site Facebook had the strongest increase in traffic, up 26 per cent to 7.6 million users in July.
The success of travel and holiday sites mirrors the seasonal trends in the offline world, with July being a popular month for holiday, retail and entertainment sites," comScore’s Bob Ivins said.
"However, with the weather in the UK being so poor this summer it’s clear that - for domestic recreation activities at least - people have been surfing the internet for indoor entertainment."
