Online businesses ‘need to invest’ in SEO
Businesses must invest in search engine optimisation (SEO) if they want to increase the number of visitors to their webpages, it has been claimed.
David Thorpe, chief executive of the Chartered Institute of Marketing (CIM), claims that SEO is key to small and medium-sized enterprises’ (SMEs) quest to gain a greater presence on the internet.
"For many SME businesses, investment in search engine optimisation is vital, and without it most businesses will struggle to generate the traffic needed to justify its creation and maintenance," Mr Thorpe said.
"Although there will always be those who accidentally stumble across your web site, if you are looking to attract new customers you need to invest in search engine optimisation to drive customers to your web site."
A recent report from the Federation of Small Businesses revealed that only 18 per cent of SMEs currently sell online - despite the fact that 66 per cent of the UK population regularly uses the internet.
