Internet usage goes up in UK
Search engine optimisation and other drivers of online advertising should become increasingly important over the years ahead, with new statistics revealing that internet and broadband take-up is on the increase in the UK.
According to figures from the Office of National Statistics, over 61 per cent of British homes are now connected to the internet, with close to 51 per cent using a broadband connection - an increase of seven per cent on last year.
The south-east of England is the most wired up region in the UK, with internet usage standing at 69 per cent. Northern Ireland has the lowest proportion of households connected to the internet at 52 per cent however.
Wales has seen the largest increase in the number of homes installing broadband, with 49 per cent now having a fast internet connection, compared to 32 per cent last year. Digital TV is said to be behind the rise, with consumers signing up to combined broadband, TV and phone packages before the switch next year.
