Google and CNN sign ad deal
CNN.com and Google have announced a deal that will see Google deliver targeted advertising to CNN.com through its AdSense programme.
The deal will allow both small and large advertisers to target CNN.com specifically. Google will be the "exclusive provider of auction-based text advertisements throughout CNN.com", as part of the deal.
"At CNN.com, our mission is laser-focused on providing up-to-the-minute news and information to our users," David Payne, senior vice president and general manager of CNN.com, commented.
"Our new relationship with Google will deliver relevant ads to our users, enhancing their overall experience on CNN.com. We look forward to a successful partnership."
Marc Leibowitz, Google’s director of strategic partnerships, was similarly enthused: "CNN.com is an important and respected news source, and we’re pleased to enhance the reader experience through the targeted placement of relevant ads.
"By connecting CNN.com to our valuable base of advertisers, our AdSense program provides an effective and efficient way to monetise quality online content, ultimately benefiting readers, advertisers, and CNN.com."
