Packet Vision joins alliance programme
IPTV targeted advertising services provider Packet Vision has announced that it has joined the J-Partner Solutions Alliance Program.
The Juniper Network program will enable the ad company to offer its interactive, targeted and addressable solutions as part of a bundle of services all geared towards the IPTV industry.
Packet Vision says that the new partnership will allow IPTV operators to leverage "targeted next generation advertising".
"Packet Vision’s singular approach to advanced addressable advertising services complements both Juniper Networks’ heritage as a leader in high-performance networking and the leading role that Juniper has played with IPTV deployments around the globe," said Richard George, general manager of Packet Vision.
"By interoperating with Juniper’s unique multiplay architecture, our ability to enable targeted, addressable and interactive advertising solutions is enhanced, benefiting viewers, advertisers, IPTV operators and broadcasters alike."
