Tribal Fusion launches ad solutions suite
Internet advertising network Tribal Fusion has announced the release of a new and "fully integrated" suite of online ad solutions.
The company’s new corporate umbrella brand Exponential is a "technology-driven media services company" that aims to supply products and services to advertisers and publishers. Its four main offerings, Tribal Fusion, FullTango, LeadGenuity and EchoTopic each address a major market segment for online advertising.
"The Exponential parent company brand was created to provide a corporate identity that solidifies our position as a leader in online marketing services and technology, while ensuring that customers have clear points of contact for their various online marketing needs," said Dilip DaSilva, Exponential founder and chief executive.
"With the explosion in online media content and advertising, we wanted to ensure that our high-quality advertisers and publishers have access to a broad range of tools to reach their target audiences and increase their revenue potential," he added.
"Exponential’s suite of complimentary brands offers the most robust, dynamic, scalable solutions that leverage our proprietary technology."
FullTango is for premium, high-volume cost-per-acquisition advertisers. LeadGenuity aims to deliver online lead generation, Tribal Fusion is an online ad network and EchoTopic is a "contextual solution that delivers in-text ads integrated within the ad server".
These can all be integrated under one single ad-serving platform, Expo9.
