Internet ad revenues continue ‘upwards trend’
Internet advertising revenues are continuing to spiral, reaching new heights in the first quarter of this year, a new report reveals.
A study carried out by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers claims that revenues over the first quarter of 2007 reached a record of $4.9 billion.
This represents an increase of 26 per cent over the equivalent figure for the first quarter of 2006, when sales totalled $3.8 billion. They were also up by two per cent on the fourth quarter of 2006, despite the fact that that quarter contained a busy shopping holiday.
"The continued growth of online ad revenues clearly illustrates marketers’ increased comfort with the extraordinary vitality and accountability of this medium," IAB president and chief executive Randall Rothenberg commented in a statement.
"It reaches consumers with an unprecedented level of efficiency and measurability that provides marketers with actionable data."
