PPC fraud levels on the up
The incidence of pay-per-click (PPC) fraud has increased over the course of this year, a new report has revealed.
The study, from Click Forensics, showed that the average click fraud rate stood at 15.8 per cent over the second quarter of the year. This figure was up compared to the rate of 14.1 per cent recorded during the same period of 2006 and the rate of 14.8 per cent registered in the first quarter of this year.
And the fraud rate on major advertising networks such as those hosted by Google AdSense and Yahoo Publisher Network was 25.6 per cent in the second quarter of this year - up from 21.9 per cent in the first quarter.
"Click fraud has become the new spam and it’s clearly a problem that is getting worse, not better," said Tom Cuthbert, president and chief executive of Click Forensics.
"Advertisers running campaigns on content networks are especially vulnerable as they are increasingly targets of this growing pool of savvy fraudsters."
