Google to go into game advertising
Google, a market leader in pay-per-click and paid search advertising, is set to expand into mobile game sector - as it believes that this segment has great potential for future growth.
The internet search giants plans to bring its AdWords programme to video games, allowing publishers to put advertising in their games and advertisers to putchace ad space within games. Web-based games will be the first to have advertising inserted, with PC and consoles next for inclusion.
Google’s Bernie Stolar made the announcement at this week’s Casual Connect game convention - at the same time as making it perfectly clear that the company was not interested in developing its own video games.
"I’m going to be very clear right now," Mr Stolar said.
"Google is involved in in-game advertising. I’m going to say it one more time, in case there’s any misconceptions here: in-game advertising. This is an area that Google believes will have tremendous growth over the next number of years."
