Europe higher than the US for online video ads
Companies may spend more on internet video advertising in Europe than in the US - despite the fact that advertising outlays in traditional media outlets such as television, magazine and radio are far bigger in America than in Europe, a new report suggests.
A study by ABI Research claims that the amount of money spent by advertisers looking to sell their wares to people watching videos on the internet will grow more rapidly in Europe than the US over the coming five years - with high speed connections in Scandinavia, the UK, Germany and France expected to drive online viewing of films and TV programmes.
"The internet really opens up markets to big media companies where it was harder for them to distribute in the past, and a lot of the content is likely to be common across the US and Europe,” said Michael Wolf, research director at ABI.
The amount spent on such advertising techniques will increase to $2.46 billion in 2012 up from $200 million next year. Meanwhile the US will see revenues from such ads grow to $2.1 billion in 2012, an increase from $260 million in 2008.
